Article Archives

Using Google Web Fonts to Make the Web More Beautiful (and Functional)

A. Dawn Shaikh, Senior User Researcher, Google, Inc. Summary. The state of web typography is undergoing a change as web fonts become more prevalent. Website designers and developers now have many alternatives to the standard system fonts (Arial, Times New

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Free Will for Typeface Selection: Myth or Reality?

Doug Fox Summary. Typeface appropriateness is important to consider when creating a document so that the typeface persona does not conflict with the intent/content. Unfortunately, the design of many typeface choice sets (e.g. Microsoft Word) are not optimal. The size

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Know Your Typefaces! Semantic Differential Presentation of 40 Onscreen Typefaces

By A. D. Shaikh Summary. This article presents results from a study investigating the personality of typefaces. Participants were asked to rate 40 typefaces (from serif, sans serif, display, and handwriting classes) using semantic differential scales. Responses are shown by

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Examining the Legibility of the Number ‘1’ and the ‘÷’ Symbol

by Fox, D., Chaparro, B. S., & Merkle, E. Summary. This article continues the investigation of the legibility of onscreen typefaces and the influence of individual character features on correct identification. Specific attributes of alphanumeric characters and symbols shown to

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Does the Typeface of a Resume Impact Our Perception of the Applicant?

By Shaikh, A. D. & Fox, D. Summary. Resumes play an important role when applying for a job. Unfortunately, many applicants focus only on the content of the resume and not the physical appearance. The typeface chosen to display the

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