Article Archives

Spanish Translation of the Microsoft Product Reaction Cards

By V. D. Hinkle Summary. Three Spanish translations of the Microsoft Product Reaction Cards (MPRC) tool were evaluated to determine whether there were any differences in the feedback elicited from Hispanic participants based on the type of Spanish translation provided (direct

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First Impressions and Calls to Action: An Evaluation of Oprahstore.com

Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1 Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home page is imperative (Lingaard et al., 2006). Through the

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Using Repertory Grid Interviews to Capture First Impressions of Homepages

Veronica Hinkle Summary. This article explains the Repertory Grid Interview (RGI) method and provides an example of how to use it to capture users’ first impressions of website homepages. Six website homepages selling high-end food products were used for this

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Top Ten Mistakes of Shopping Cart Design Revisited: A Survey of 500 Top E-Commerce Websites

By S. Naidu and B. S. Chaparro Summary: A list of common mistakes with e-commerce shopping cart design were identified in a previous issue of Usability News. This article revisits that list and reviews how 500 of the top Internet

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Hotspots and Hyperlinks: Using Eye-tracking to Supplement Usability Testing

By Mark C. Russell Summary: This article discusses how eye-tracking can be used to supplement traditional usability test measures. User performance on two usability tasks with three e-commerce websites is described. Results show that eye-tracking data can be used to

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